Tool 05 · Profit projection

Book profit projection calculator

Turn royalty per sale into a business picture — monthly and annual profit across your catalogue, with cautious, realistic, and optimistic scenarios.

Use the number from the royalty calculator, or your own figure.

Editing, cover design, formatting — used for the break-even estimate.

Realistic projectionMonthly & yearly
Estimated monthly revenue
Monthly ad spend
Estimated monthly profit
Estimated yearly profit
Estimated break-even

Three scenarios

Cautious

per month · per year

Realistic

per month · per year

Optimistic

per month · per year

Scenarios scale estimated monthly sales down for "cautious" and up for "optimistic," keeping royalty per sale and costs fixed. They're a planning range, not a forecast.

Revenue is not the same as profit. Revenue is what customers pay; profit is what's left after print cost (already reflected in royalty), ad spend, and production costs. This tool estimates profit, not gross sales.

How to use this calculator

  1. Enter your royalty per sale — from the royalty calculator, or your own number.
  2. Enter estimated monthly sales per book and how many books are in your catalogue.
  3. Optionally add monthly ad spend and a one-time production cost.
  4. Read the realistic projection, then compare it against the cautious and optimistic scenarios.

How the estimate works

Monthly revenue is royalty per sale multiplied by monthly sales per book multiplied by catalogue size. Monthly profit subtracts ad spend from that figure. Yearly profit multiplies monthly profit by twelve and subtracts your one-time production cost.

The cautious and optimistic scenarios scale your monthly sales estimate down and up respectively, while holding royalty per sale and costs steady — a simple way to see how sensitive your numbers are to sales volume before you commit a budget.

Profit projection FAQ

What is the difference between revenue and royalty?

Revenue is the full amount a customer pays. Royalty is what you're paid after the platform's cut and, for print books, print cost. This tool starts from royalty, since that's the number that actually reaches you.

Why is my break-even estimate blank?

Break-even only calculates when you've entered a one-time production cost and your monthly profit is positive. If ad spend exceeds monthly revenue, break-even isn't shown.

Should I trust the optimistic scenario for planning?

Treat the realistic scenario as your planning baseline, and the optimistic and cautious scenarios as bookends for best- and worst-case thinking — not as numbers to budget against directly.